Circular Economy Initiatives: Strategic Implications, Resource Management, and Entrepreneurial Innovation in a Brazilian Craft Beer Ecosystem during the COVID Era

A new brewery is founded in Brazil every two days. Yet with climate change, drinking water increasingly scarce. Previous studies have begun exploring the brewing industry, but an examination of circular economy initiatives Latin America lacking, particularly during COVID era. This study analyzes strategic implications initiatives, together their role coevolution craft beer sociotechnical system from a resource perspective pandemic. Using qualitative methodology based on analytic induction, 11 in-depth semi-structured interviews were carried out key actors Guarapuava. For content analysis, we triangulated analysis 74 related documents. We found evidence practices and transitions simultaneous actors. Increasing rejection linear take–make–waste was observed as subject organizations largely adopted regenerative model reducing operational waste. Hence, entrepreneurial innovation apparently crucial for allocation work contributes to further understanding configurations economy, practical integrating sustainability into strategy, business models, production.